Twitter is to introduce an advertising model that will serve third-party advertisements in on-site search results, broadly emulating Google's approach to the wider web.
The Wall Street Journal's All Things Digital blog reports that the micro-blogging giant plans to launch its Twitter Advertising scheme in the first half of this year as part of a wider set of updates to the platform.
According to the report, adverts will be served in Twitter's familiar 140-character packets. “Ads will be tied to Twitter searches, in the same way that Google's original ads were,” the blog reads. “So a search for, say, 'laptop', may generate an ad for Dell. The ads will only show up in search results, which means users who don't search for something won't see them in their regular Twitterstreams.”
The advertising will be sold via agencies initially while Twitter puts a self-service website in place, and Twitter is believed to have said it will share advertising revenues with any third-party sites that agree to display the ads.
NEWS BY INDUSTRY
