Microsoft And Yahoo Conclude Search Deal

Online Marketing

Yahoo and Microsoft announced their plans to implement the 10-year agreement, under which Microsoft's technology will power Yahoo search and the two companies will share revenue generated by the site. The European Commission said Thursday that the deal would not harm the consumers.

Yahoo Chief Executive Carol Bartz said the idea will help users enjoy Internet services and not just develop technology.

“This breakthrough search alliance means Yahoo can focus even more on our own innovative search experience. Yahoo gets to do what we do best: combine our science and technology with compelling content to build personally relevant online experiences for our users and customers,” she said.

Microsoft’s chief executive Steve Ballmer said of the deal, “Although we are just at the beginning of this process, we have reached an exciting milestone. I believe that together, Microsoft and Yahoo will promote more choice, better value and greater innovation to our customers as well as to our advertisers and publishers,” he said. ...

Microsoft And Yahoo Conclude Search Deal
News Date:
20 Feb 2010
Microsoft And Yahoo Conclude Search Deal