Google Analytics (GA) is a web based software that will allow your company to answer common questions such as:
- Who is visiting your website?
- Where are your visitors coming from?
- How are your marketing efforts performing?
- What keywords are most effective when advertising?
The answers to these important questions are necessary if your company is to understand your customers. Used properly it will tell you how they arrive at your site, which pages they hit and which pages create the most business for you. If your site isn’t generating the business you'd hope for, then Google Analytics is a great way of finding out how to improve your marketing efforts.
Benefits of Google Analytics:
Maximize your return on investment
Formulate a sales and online marketing campaign
See how many people are visiting your website
Improve the rate of conversion from visitor to customer
Monitor purchases to spot shopping trends
Find out how visitors find their way round your site
Geographical information about your traffic
As a one-off service, I can set up web analytics for your website and show you how to monitor the results.
For more information or to order the service, contact me.